We wanted a name to reflect our core values. To speak to what we do for our clients and their trusted advisors. We wanted a name that meant something to us and you, and we wanted it to separate us from the rest. That’s why we selected Heirmark. It succinctly represents what we do every day for our clients and their advisors. We help families and business owners acquire life insurance and earmark assets and business interests for their intended beneficiaries; their heirs.